At Wills Digital, I don’t believe in vanity metrics—all of my work revolves around one primary goal: achieving or surpassing your revenue goals. As a Cardiff-based Digital Marketing Consultant, I specialise in revenue-driving SEO, high-converting PPC advertising, and persuasive Copywriting that drives tangible results.
Whether you need to launch a new B2C brand and need laser-targeted ad campaigns, or want to turn your website into a profitable asset that delivers new customers every month, my mission is simple:
Attract the right visitors.
Convert them into high-value leads or customers.
Scale your success through repeatable, results-driven tactics.
Digital Marketing Services
What Can I Do?
Scale growth with revenue driven digital marketing services tailored to your organisation’s needs.
Search Engine Optimisation (SEO)
Improve Online Visibility: Rank higher in search engines for the keywords that matter, whether you are local to Cardiff, have a national or international presence
Technical & On-Page SEO: Ensure your site runs smoothly, loads quickly, and meets Google’s best practices
Content & Link Building: Create engaging content and build authoritative backlinks to outperform your competitors
Pay Per Click Advertising (PPC)
Targeted Advertising: Maximise returns with data-driven pay-per-click campaigns and strategic media placements
Optimised Budgets: Get the best possible ROI by refining keywords, audiences, and bidding strategies
Cross-Channel Reach: Extend your campaign reach through Google Ads, Bing Ads, Amazon Ads & Paid Social (Meta, Pinterest, Amazon and industry-specific sites)
Copywriting and Content
Strategic Planning: Craft a content calendar that aligns with your brand voice and business objectives
Engaging Copy & Multimedia: Attract and retain audiences with high-quality blog posts, infographics and videos
Thought Leadership: Position your brand as an industry authority through consistent, valuable content
Web Design
Conversion-Focused Design: We create high-performing websites that not only look great but also drive more leads and revenue through strategic design and data-driven optimisations
Mobile Responsiveness: Website’s that displays perfectly on any device, improving user experience and boosting your search engine rankings.
UX Optimisation: user-friendly navigation and clear calls to action that reduce bounce rates and encourage visitors to explore more of your site.
Email Marketing
Lead Nurturing: Converting subscribers into loyal customers with automated email sequences
Personalised Campaigns: Advanced audience segmentation and dynamic content to deliver messages that resonate
Performance Tracking: Open rates, click-throughs and conversions tracked and measured to refine and improve results
Agency White Label
End-to-end Account Management: Like a member of your own team. I’ll plan, execute and report on my work under your branding
In Person or Virtual Meetings: Acting as a channel representative or account manager either in person (England & Wales) or virtually.
Scale Your Agencies Growth: expand your service offerings and manage multiple projects without additional overhead or staff.
My Work
Success Stories
Don’t take my word for it. See how I’ve helped other business grow with digital marketing.
Aspirations IFA
Financial Services
“For us as a busy IFA practice, Wills Digital have been indispensable. They built us a new website and provided monthly SEO services which within months became our main source of sales leads. Great comms and do what they say on the tin. I couldn’t recommend them more.”
George Hoskin – Director
Woyago
Corporate Travel Agency
“Woyago is a corporate experience provider and travel agency. Before Wills Digital started working with us our paid social ads were all over the place and our marketing spend was unaccounted for. Tom created a clear strategy for us and his team have managed to bring our cost per lead down by 500%.”
Peter Torley – Business Owner
FlowerBe
E-Commerce Gift Shop
“Thomas was instrumental in taking our online flower gift shop to the next level. He managed an ambitious SEO and PPC campaign that increased our sales by over 200%. Working with the team at Wills Digital has been a pleasure – they will always be my go-to for digital marketing.”
Anna Anstice – Managing Director
Why use a Digital Marketing Consultant?
Cost-Effective Expertise: Hiring a consultant like me is often cheaper than contracting an entire agency or employing a full-time specialist—while still accessing top-tier marketing know-how.
Rapid Implementation: Us consultants are geared to hit the ground running. With fewer layers of approval and less overhead, you can expect faster turnarounds on campaigns, strategies and deliverables.
Flexible, Value-Focused Solutions: Instead of paying for unnecessary extras, you’ll only invest in the precise services you need with me. This streamlined approach ensures you receive maximum value without the budget bloat.
Why choose Wills Digital?
Local, National & International Expertise: I understand the local market and can help you stand out in regional and national contexts. Want to conquer the world? I can help you with that too.
Holistic Approach: My strategies integrate SEO, PPC, content, digital PR, and email marketing for consistent branding across channels while focusing in on what drives the most revenue.
30 Day Rolling Contract : Nobody likes to be tied into a long contract. Ours is only 30 days as we’re that confident you’ll want to stay with us for much longer.
Frequently Asked Questions
What exactly does a Digital Marketing Consultant do?
Digital Marketing Consultant provides strategic guidance and hands-on support to help businesses improve their online presence. From auditing your current digital channels to implementing new tactics like SEO, PPC, or email marketing, a consultant ensures every digital effort is aligned with your business goals.
Do you work only with Cardiff-based businesses?
Although we’re proudly based in Cardiff, we work with clients across the UK and internationally. Thanks to digital collaboration tools, distance is never a barrier.
How long does it take to see results from digital marketing
Timelines vary by service. While some PPC campaigns show quick improvements, SEO and content marketing often require a few months to demonstrate significant changes. We’ll always give you realistic timeframes and keep you updated throughout.
How much do digital marketing consultants cost?
The cost of a digital marketing consultant depends on their level of experience. A recent graduate with 5 years experience can charge around £50 per hour. An experienced consultant with over a decade’s experience of working with prestige clients can command £200 per hour. We offer customised plans to meet each client’s needs and budget. Book a free consultation to discuss specifics.
What sets you apart from other digital marketing agencies?
Firstly, I am not an agency but a consultant. I provide a personal, results-driven service. My transparent reporting, local market insights and commitment to ongoing improvements ensure you receive genuine value for your investment. If you are not happy, I will give you a refund without quibble.
Start Your Journey
Professional Digital Marketing Consulting Services
If you’re looking for a Digital Marketing Consultant who can create and execute a winning strategy for your business, Wills Digital is here to help. We combine creativity with data-driven insights to boost your online presence and maximise your ROI.